Love isn’t patient, love isn’t kind — at least if you ask the fans of Netflix’s “Love Is Blind.” Viewers had to wait more than an hour to watch the Season 4 reunion special set to stream live Sunday — Netflix’s second-ever live event on its own platform.
“Love Is Blind: The Live Reunion,” hosted by Vanessa and Nick Lachey, was to stream from Los Angeles starting at 5 p.m. Pacific. Netflix subscribers were able to join a waiting room for the show 10 minutes before the start time — and those who did were still there an hour later. The show finally started airing — seemingly live — at around 6:16 p.m. Pacific, although some Netflix users still reported difficulties accessing the content.
“We are sorry we’re late,” Vanessa Lachey said, the sole acknowledgment of the delay at the top of the broadcast.
“To everyone who stayed up late, woke up early, gave up their Sunday afternoon… we are incredibly sorry that the Love is Blind Live Reunion did not turn out as we had planned,” Netflix tweeted at 6:29 p.m. Pacific. “We’re filming it now and we’ll have it on Netflix as soon as humanly possible. Again, thank you and sorry.”
A request for comment from Netflix was not immediately returned. Netflix’s first live streaming event, “Chris Rock: Selective Outrage,” did not feature any apparent technical difficulties.
For unknown reasons, the Love is Blind reunion proved far more challenging for Netflix than a Chris Rock live comedy special that streamed in early March without any snags. With tonight’s delay extending into the 9PM ET hour, Netflix risked losing many viewers to HBO’s smash hit Succession. As expected, the company faced an avalanche of complaints and mockery on social media due to the unexpected postponement. Even Blockbuster — whatever incarnation of “Blockbuster” this Twitter account is — couldn’t help but take a shot.
Eventually, Netflix opted to tape it for streaming at a later time.
“To everyone who stayed up late, woke up early, gave up their Sunday afternoon… we are incredibly sorry that the Love is Blind Live Reunion did not turn out as we had planned,” Netflix tweeted in a statement. “We’re filming it now and we’ll have it on Netflix as soon as humanly possible. Again, thank you and sorry.”
The second live show in Netflix’s history was expected to start at 8 p.m. ET Sunday. A couple minutes after its scheduled start time, Netflix tweeted: “Love is … late. #LoveIsBlindLIVE will be on in 15 minutes!”
A few minutes later, the streaming service promised the show “will be worth the wait….” When Netflix subscribers tried to access the stream, they were met with a screen that said, “It’s almost time! The live event will start soon.”
The company isn’t used to airing live events like many of its streaming competitors. The only live show to air on Netflix came on March 4 when it live-streamed “Chris Rock: Selective Outrage,” a standup special from the comedian. That streamed without a hitch.
Blockbuster, the bankrupt former video store, tweeted: “Remember renting vhs’ from us. You could start it on time no problem… This is what we get.”
The “Love is Blind” series features couples that propose before seeing one another. It helped the company solidify its reality TV chops when it started streaming three years ago, at a time when traditional network and broadcast television were essentially the only places to get a reality fix.
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