Electric vehicle (EV) start-up Polestar made a bold declaration during its first-ever Super Bowl advertisement. The company fired shots against flashy commercials, which indirectly referred to Tesla and Volkswagen.
Polestar presented a 30-second video advertisement titled “No Compromises” on its presentation in Super Bowl 2022. In quick summary, they made a confident declaration on everything that it wasn’t.
Polestar Video Ad: 30-Second Trailer
The video clip features different angles on the company’s latest car called Polestar 2. The advertisement starts with the words “No,” which is followed by a series of words and phrases.
The advertisement said as follows:
No epic voice overs
No dirty secrets
No hidden agenda
No empty promises
No conquering Mars
No blah blah blah
They point out that “No conquering Mars,” is a direct jab to Tesla and Elon Musk, who has a special goal for space exploration. Sources also said that “No blah blah blah” refers to Greta Thunberg’s speech at the Youth4Climate Summit.
Lastly, the advertisement said “epic voiceovers,” “dirty secrets,” and “dieselgate,” which is an indirect reference to the diesel emission scandals with Volkswagen a few years back.
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