The brand’s running resurgence continues with the all-new Run XX Nitro, featuring progressive builds prioritizing female runners’ needs.
We get it, there are a ton of running shoes out there that suit a lot of needs. However, often these silhouettes are created for men and then redesigned to
Well, Puma is looking to rewrite that narrative.
Part of the brand’s recent resurgence in running, Puma is putting female runners in the first place with the all-new women-specific Run XX Nitro. Backed by research and engineered to support female biomechanics, this latest runner is picking up the pace to make sure everyone has the proper gear for every mile.
Run XX Nitro was tested in Puma’s first large-scale running women’s study
To further understand the needs of female runners and further enhance the brand’s “Run for Her” status, Puma collaborated with the Massachusetts Biomechanics Lab to research how to create the Run XX Nitro Silhouette. Recruiting 224 runners who covered more than 36,000 miles in eight weeks, they found that 81 percent of the women in the study preferred Run XX over control shoes, given their attractive cushioning and responsiveness.
“This was the first time we conducted a large-scale study on female runners and the results will help shape our approach to women’s running shoes,” says Puma’s Run/Train general manager, Erin Longin. “As a runner myself, I want to know if my running shoes will support my own biomechanics, because women are built differently, and Run XX does exactly that.”
What makes this female-specific silhouette?
Run XX Nitro is named after a female-specific double X chromosome DNA sequence and boasts progressive engineering to support female biomechanics. The updated fit is designed to better embrace a woman’s heel, instep, and arch than male-focused options. A new, sturdier nitro foam midsole blends ample durability as well as a lightweight ride.
Puma also noted that running distances can vary between individuals. To help maintain speed, the Run XX Nitro features a Run Guide firm density rim around the heel for proper footstrike alignment and increased stability over long distances.
Where to get puma run xx nitro
Starting today, the brand’s first women-specific runner is available online and in-store at Puma with select retailers around the world. As race season begins its summer, it looks like Puma has a simple, yet powerful, rallying call: “Let’s go, girls.”
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